Last week, I asked you – what’s keeping you stuck with unfulfilled potential in your business?
I hope you looked at the seven common traps that ensnare entrepreneurs and small business owners and decided not to fall prey to them.
This week, I want to speak to those of you who are feeling stuck because your business has not moved beyond it’s part-time status. You are still in your day job and had hoped by now that you’d be enjoying the full-time freedom of being your own boss.
Don’t worry! It WILL happen. Your focus right now isn’t on the speed at which you can transition into a full time business. Your greatest concern is being fully able to sustain yourself and your business once you do.
Here’s my advice to you…
DO NOT Quit Your Day Job.
At least not until you have six months of business and living expenses saved. This is especially true if your business has not been consistently profitable over the past six months.
Find Your Niche.
One of the most daunting tasks of the small business owner is focusing on a specific target market. Most believe that in order to sell more, they have to offer a larger variety of different types of services and products to a wide variety of people. They don’t want to sell to everyone. Reality check – The days of general stores are over. Particularly online, consumers are looking for businesses that specialize. You have to find a need-something a specific group of people want, -and fill it.
Have an Online Presence.
This may seem like an odd rule. After all, this is 2012, right? You would be surprised, though, at the number of small business owners who still don’t have even a basic website. If this is you – start developing one today! Even if you don’t have an online retail business, consider that the internet can still play a valuable role in your company. Having an online presence eliminates the limitations of physical location and broadens your customer base by, literally, millions. It’s also a great tool for promoting yourself and letting people, even in your own area, know that you’re there, and what you’re doing.
Refuse to Quit
Successful entrepreneurship requires creativity, energy, and a drive to keep going when you fail. Few people realize that before Bill Gates created the extremely successful Microsoft 3.0, he created a Microsoft 1.0 and 2.0, both of which flopped-but he kept at it. And that determination and refusal to give up is what will separate successful entrepreneurs from unsuccessful ones. Arm yourself with optimism to get beyond the ‘No’ or the trouble. There’s nothing wrong in failure-just don’t repeat the same mistake twice!
Quoting Les Brown, ” You have greatness within you!” And, that greatness is also within your business. Tap into the awesome and vast untapped potential that is within your business so that you can begin to impact more people, earn more profits, and enjoy the freedom of the lifestyle you truly desire- and deserve!
I hope you’re joining me tomorrow for From Potential to Prosperity! It’s this month’s free business training call and I’m sure it will help you to move your business into the phenomenal success it is destined to be. Reserve your spot now – http://www.beneciaponder.com/teleclasses/
Until the next time we meet, I’m wishing you lots of passion, purpose, and prosperity!